HEYOON Is All About Being ‘Seriously Unserious (... And Then Some)’
HEYOON, former member of the global group Now United, is embracing a new electronic dance sound with her latest EP 'seriously unserious,' released under Universal Music Korea. The album reflects her desire to create intuitive, fun music that prioritizes physical expression over overthinking. Her performance at Seoul's Grainhaus club highlighted her shift toward techno and EDM, genres that align with her background as a lifelong dancer.
- ▪HEYOON released her new EP 'seriously unserious,' a vibrant electronic dance album with four club-ready tracks, shortly before her performance at Grainhaus in Itaewon.
- ▪The concept of 'seriously unserious' emphasizes living intuitively and being more in tune with one's body rather than overthinking.
- ▪HEYOON was inspired to explore electronic music after a guest feature on an unreleased EDM track, which she found liberating and natural.
- ▪She credits her time in Now United with broadening her perspective and helping her avoid artistic limitations.
- ▪Her performance at 2 a.m. was the highlight of Universal Music Korea's showcase event in Seoul, drawing a packed crowd.
- ▪The more personal and authentic the art, HEYOON believes, the more it resonates globally.
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BusinessHollywood & EntertainmentHEYOON Is All About Being ‘Seriously Unserious (... And Then Some)’ByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorApr 29, 2026, 05:22am EDTApr 29, 2026, 03:27pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.HEYOON performing 'seriously unserious' at Grainhaus in Itaewon, Seoul for Universal Music Korea (courtesy of Universal Music Korea)Jihoon KangIt’s a Friday night in Itaewon, Seoul’s busiest international nightlife area, and there are lines to enter several venues playing high-energy EDM, hip hop, and pop music.
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