Here’s how manicure devotees are recession-proofing their nails
As inflation and economic uncertainty rise, many Canadians are adjusting their manicure habits to save money. The trend of 'recession nails' has emerged, with clients opting for simpler styles and longer intervals between appointments. Alternatives like press-on nails are also gaining popularity as a cost-effective solution for those still wanting to maintain their nail aesthetics.
- ▪67 percent of Canadians plan to cut back on spending in 2026, up from 51 percent the previous year.
- ▪Clients are spacing out their manicure appointments and choosing more subtle nail colors.
- ▪Press-on nails are becoming a popular alternative for those looking for a high-quality look without the salon cost.
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Open this photo in gallery:JohnnyGreig/Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountAlexis Ramlall got a manicure for the first time at age 16 and said it “unlocked a sense of femininity” she had never before experienced. From that point on, getting her nails done was a top priority. “I would dye my hair myself. I would put on eyelashes myself. But nails were my one thing,” said the Mississauga-based digital producer, now 27.The pandemic meant she had to go without for a while, but when she returned to her one beauty splurge, the cost just felt too high. On average, including tip, Ramlall’s manicures were ringing in at around $70. When she recently inquired about adding a bit of nail art, she was quoted $150.
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