Henkell Freixenet Bets On Growth Segments To Reignite Sparkling Wine
Henkell Freixenet reported flat revenue growth of 0.5% in 2025, reaching €1.25 billion amid a declining global wine market. The company is focusing on high-growth segments like prosecco, crémant, non-alcoholic sparkling wines, and aperitifs to drive future growth. Despite a 4% decline in its flagship Freixenet brand due to challenges in the cava market, gains in prosecco and international expansion helped stabilize performance. CEO Andreas Brokemper emphasized innovation and portfolio diversification as key strategies for maintaining competitiveness.
- ▪Henkell Freixenet's 2025 revenue was €1.25 billion, a 0.5% increase, achieved in a shrinking global wine market.
- ▪The company's Mionetto prosecco brand grew by 3%, outpacing the overall prosecco market growth of 2%.
- ▪Freixenet brand revenue declined by 4% due to weak cava production linked to drought in Spain’s Penedès region and U.S. tariffs.
- ▪Non-alcoholic sparkling wine products saw an 18% growth in 2025, with brands like Freixenet Cordon Negro 0.0% expanding globally.
- ▪Henkell Freixenet took over global sales, marketing, and distribution of Korbel sparkling wine in July 2025 to strengthen its U.S. presence.
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BusinessRetailHenkell Freixenet Bets On Growth Segments To Reignite Sparkling WineByKevin Rozario,Contributor.Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper.Follow AuthorApr 28, 2026, 11:05pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The headquarters of Henkell Freixenet in Hesse, Wiesbaden. Photo: Andreas Arnold/dpa (Photo by Andreas Arnold/picture alliance via Getty Images)dpa/picture alliance via Getty ImagesGermany-based drinks producer, Henkell Freixenet, had a flat 2025 as revenue grew by just 0.5%—but showing stability given a contracting global market for wines and sparkling wines.
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