Has Ford finally found a way to make electric trucks wallet-friendly?
Ford is working on a new mid-size electric truck aimed at making electric vehicles more affordable. The upcoming truck is expected to start at around $30,000, significantly lower than the F-150 Lightning. By utilizing a smaller battery and simplifying the design, Ford hopes to attract more buyers and improve profitability.
- ▪The all-electric Ford F-150 Lightning faced slow sales and significant losses, leading Ford to halt production.
- ▪Ford is developing a new mid-size electric truck that is expected to launch next year at a starting price of around $30,000.
- ▪The new truck will feature a smaller battery and a simplified design to reduce costs and improve efficiency.
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Open this photo in gallery:Ford gave journalists a small 3D-printed model of the shell of its next EV. It doesn't have much detail and is missing the front end – but it's definitely a truck.Jason Tchir/The Globe and MailShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountWhen the all-electric Ford F-150 Lightning rolled into dealerships in 2022, there was a lot of buzz. The award-winning truck was supposed to be the first in a series of electric trucks and SUVs based on Ford’s gas-powered platforms.But after slower-than-expected sales and billions of dollars in losses, Ford pulled the plug on the Lightning late last year.
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