Has Apple Lost the Plot with Final Cut Pro?
The article discusses concerns among video editors regarding Apple's Final Cut Pro (FCP) and its evolution since its launch in 1999. While FCP was once a leader in video editing, advancements in Apple silicon have diminished the need for constant hardware upgrades, leading to a perceived decline in Apple's commitment to enhancing the software. Many editors feel that FCP is no longer state-of-the-art and lacks the features that competitors are offering.
- ▪Final Cut Pro was initially designed to cater to creators and push the limits of computer performance.
- ▪The retirement of key personnel and the introduction of Apple silicon have shifted Apple's focus away from FCP.
- ▪Editors now find that FCP lacks the features and improvements seen in competing software from Adobe and Blackmagic Design.
Opening excerpt (first ~120 words) tap to expand
Has Apple Lost the Plot with Final Cut Pro? Posted on May 30, 2026 by Larry This is a conversation I’m having with more and more editors today. Since its first release, back in 1999, Apple had two divergent goals with Final Cut Pro. First, it appealed to Apple’s core market of creators. Final Cut offered new ways to tell stories working with then-new digital media. It brought video story-telling to people who could never tell them before. However, the second – and I think larger – goal was that video required the absolute maximum of computer power. CPUs, GPUs, RAM, storage – ESPECIALLY storage – were taxed to the ultimate. In those early days, computer performance was everything. FCP became the bellwether for computer performance.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Larryjordan.
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