Harris Tapper Hits the US
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Harris Tapper, a New Zealand-based fashion brand, is officially launching in the US after experiencing significant sales growth in New York. The founders attribute this success to word-of-mouth rather than a single marketing strategy. With a focus on easy elegance, the brand aims to cater to the modern woman's daily wardrobe needs.
- ▪Harris Tapper's sales in New York account for 10% of the brand's overall revenue.
- ▪The brand is launching in the US through an exclusive partnership with Moda Operandi and a new US website.
- ▪The founders believe their success is largely due to word-of-mouth recommendations from satisfied customers.
Opening excerpt (first ~120 words) tap to expand
FashionFrom New Zealand to New York: Harris Tapper Hits the USBy Madeleine SchulzMay 21, 2026Lauren Tapper and Sarah Harris Gould at the New York launch.Photo: Holly BurgessSave StorySave this storySave StorySave this storyHarris Tapper founders Sarah Harris Gould and Lauren Tapper aren’t quite sure how it happened, but New York makes up 10% of their New Zealand-based brand’s overall sales.Built to fit into the modern woman’s daily life — from work, to school drop-off, to dinner and drinks — Harris Tapper’s pieces are a play on everyday basics, with an edge and flare meant to stand out, rather than seamlessly blend. “Our core pillar is easy elegance. Our pieces, there’s something special and unique about them, but it’s still a shirt.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
