Halifax could disappear from UK high streets as Lloyds assesses branding strategy
Lloyds Banking Group is considering phasing out the Halifax brand as part of a branding strategy review. This decision could lead to Halifax disappearing from UK high streets as early as July 1. The bank's spokesperson stated that no final decision has been made yet, and current customer services will remain unchanged.
- ▪Lloyds Banking Group operates under three brands: Lloyds, Halifax, and Bank of Scotland.
- ▪The Halifax brand could be phased out as part of a review of the group's branding strategy.
- ▪Customers may start being transferred to the Lloyds brand in the autumn, with no changes to account numbers.
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Lloyds Banking Group operates everyday banking under three brands – Lloyds, Halifax and Bank of Scotland. Photograph: Gary Calton/The ObserverView image in fullscreenLloyds Banking Group operates everyday banking under three brands – Lloyds, Halifax and Bank of Scotland. Photograph: Gary Calton/The ObserverLloyds Banking GroupHalifax could disappear from UK high streets as Lloyds assesses branding strategyBank founded 174 years ago could be phased out as early as 1 July as part of group’s reviewKalyeena Makortoff Banking correspondentMon 18 May 2026 13.44 EDTLast modified on Mon 18 May 2026 13.47 EDTSharePrefer the Guardian on GoogleBosses at Lloyds Banking Group are considering axing the Halifax as a standalone brand, as part of a sweeping review that could result in the historic…
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