Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains
Guzman y Gomez is closing its US operations after failing to gain traction in a competitive market. The company's founder cited the inability to justify the investment needed for success in the US. Despite the closure, Guzman y Gomez will continue to focus on its Australian business and expand in Asia.
- ▪Guzman y Gomez is exiting the US market due to poor performance.
- ▪The closures are expected to cost the company up to $40 million.
- ▪The US has been described as a 'graveyard' for Australian fast food chains.
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People walk past a Guzman Y Gomez restaurant in Sydney. Photograph: Jaimi Joy/ReutersView image in fullscreenPeople walk past a Guzman Y Gomez restaurant in Sydney. Photograph: Jaimi Joy/ReutersBusinessGuzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chainsCompany founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded marketJonathan Barrett Business editorThu 21 May 2026 22.28 EDTLast modified on Thu 21 May 2026 22.29 EDTSharePrefer the Guardian on GoogleGuzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies.The Mexican-themed chain told…
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