Guerra was appointed last April. It didn’t take long for the Demons to get buyer’s remorse
Paul Guerra was appointed CEO of the Melbourne Demons in April 2025 but was dismissed after just seven months in the role. His tenure was marked by board discomfort over his media presence and involvement in football decisions despite lacking prior AFL club experience. Guerra's short stint places him among the briefest-serving AFL club CEOs in recent history.
- ▪Paul Guerra served as Melbourne Demons CEO for only seven months before being dismissed.
- ▪The Melbourne board expressed concerns about Guerra's media engagement and hands-on approach to trade negotiations.
- ▪Guerra had no prior experience working within an AFL club before his appointment.
- ▪The Demons hired former Carlton CEO Brian Cook in a part-time advisory role, signaling early board doubts about Guerra.
- ▪Guerra's tenure makes him a trivia note among the shortest-serving AFL club chief executives.
Opening excerpt (first ~120 words) tap to expand
{"@context":"https://schema.org","@type":"NewsArticle","dateModified":"2026-04-29T09:04:55Z","datePublished":"2026-04-29T09:04:55Z","description":"Paul Guerra drove into the MCG’s underground car park at 7.30am on Tuesday. Everything about the day was normal – until it wasn’t.","headline":"Guerra was appointed last April. It didn’t take long for the Demons to get buyer’s remorse","keywords":"AFL 2026, Melbourne Demons, Analysis, For subscribers, Just in Age, Screens Ooh! The Age","author":[{"@type":"Person","name":"Michael Gleeson","jobTitle":"Sports…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.