Gucci Enters Formula 1 as Alpine's New Title Sponsor
Gucci has signed a multi-year deal to become the title sponsor of the Alpine F1 Team starting in the 2027 season. This partnership marks the first time a luxury fashion brand has taken on such a role in Formula 1. The deal is estimated to be worth between $50 million and $60 million USD per season.
- ▪Gucci will rebrand the Alpine F1 Team as the 'Gucci Racing Alpine Formula One Team.'
- ▪The partnership replaces the current title sponsor, BWT.
- ▪Gucci plans to introduce a new 'Gucci Racing' platform focused on performance and luxury.
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Alpine Sports 9 Mins ago 0 Views 0 CommentsComments Save Summary Gucci is officially entering Formula 1, signing a massive multi-year deal to become the title sponsor of the Alpine F1 Team starting in the 2027 season The team will officially rebrand as the “Gucci Racing Alpine Formula One Team,” marking the first time a luxury fashion house has served as an F1 title partner The Italian brand replaces current title sponsor BWT in a partnership that industry insiders estimate to be worth between $50 million and $60 million USD per season The intersection of high fashion and elite motorsport just reached an unprecedented top speed.
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