Gucci Could Be Alpine F1 Team's Next Major Sponsor
Gucci is in advanced talks to become a major sponsor for the Alpine Formula One team. The potential partnership, facilitated by Kering CEO Luca de Meo, could begin after the 2026 season and may replace the current title sponsor, BWT. This collaboration reflects a growing trend of luxury brands entering the motorsport arena, aiming to enhance their visibility and cultural relevance.
- ▪Gucci is reportedly negotiating a sponsorship deal with the Alpine Formula One team.
- ▪The partnership could start after the 2026 season, potentially replacing BWT as the title sponsor.
- ▪Kering CEO Luca de Meo's previous experience with Renault provides a strategic advantage in this collaboration.
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Kevin Carter/Getty Images Fashion 6 Mins ago 0 Views 0 CommentsComments Save Summary Gucci is in advanced discussions with the Alpine Formula One team regarding a major sponsorship agreement that could see the luxury house become a primary partner The potential deal is reportedly being facilitated by Kering CEO Luca de Meo, who previously served as the head of Renault and was instrumental in elevating Alpine’s global profile through motorsport If finalized, the partnership would likely begin after the 2026 season, potentially replacing current title sponsor BWT and shifting the team’s visual identity toward a luxury-focused aesthetic Gucci is reportedly exploring a massive entry into Formula 1 through an impending sponsorship deal with the Alpine racing team.
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