Grupo Frontera Launches Its Own Record Label to ‘Represent All Artists From the Border’
Grupo Frontera has launched its own record label, BorderTown Records, to support artists from the border region. The label, established in partnership with The Orchard, aims to provide a comprehensive ecosystem for artist development. Grupo Frontera will also open a creative headquarters named YUMA in McAllen, Texas, to enhance the local music scene.
- ▪Grupo Frontera's founding members have launched BorderTown Records to represent artists from the border region.
- ▪The label will offer a 360 ecosystem including management, marketing, and public relations.
- ▪Grupo Frontera plans to open a creative headquarters named YUMA in McAllen, Texas.
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Share on Facebook Share on X Google Preferred Share to Flipboard Share on Pinterest + additional share options added Share on Reddit Share on LinkedIn Share on Whats App Send an Email Print this article Post a Comment Share on Tumblr Exclusive Record Labels 5/27/2026 Grupo Frontera Launches Its Own Record Label to ‘Represent All Artists From the Border’ The group will release its new EP, Con Dolor, under the indie label on Thursday (May 28). By Jessica Roiz Jessica Roiz Associate Editor, Latin More Stories by Jessica Grupo Frontera lanza su propia disquera para ‘representar a todos los artistas de la frontera’ Arcángel Unveils U.S.
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