Greedy resellers hawking Swatch watches on eBay and in Diamond District for $9K
The recent collaboration between Swatch and Audemars Piguet has sparked a frenzy among collectors and resellers. The limited edition watches, originally priced at around $400, are now being resold for thousands of dollars. This phenomenon has led to chaotic scenes outside stores and a surge in online listings, with some watches reaching prices as high as $9,000.
- ▪The Swatch x Audemars Piguet collaboration has become one of the hottest resale items this season.
- ▪Albert Kasm, owner of Kasm Diamonds, has emerged as a key player in the resale market for these watches.
- ▪The collaboration has led to temporary store closures in several U.S. cities due to safety concerns from large crowds.
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Lifestyle exclusive Greedy resellers hawking Swatch watches on eBay and in Diamond District for $9K+ By Kyra Breslin Published May 18, 2026, 2:16 p.m. ET See more of our coverage in your search results. Add The New York Post on Google By Monday morning, it appeared as though the chaos centered around the new Swatch x Audemars Piguet collaboration had faded. The mod scene filled with paid line sitters and a shocking overdose that wreaked havoc on the streets outside Times Square and SoHo Swatch Stores on Saturday was gone. But inside the fluorescent glow of Kasm Diamonds at 55 West 47th Street in Manhattan’s Diamond District, the frenzy surrounding the limited edition, pocketwatch that combines Audemars Piguet’s Royal Oak with Swatch’s 1980s POP line was still very much alive.
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