Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly social' experience
Take-Two Interactive CEO Strauss Zelnick attributes the success of Grand Theft Auto 5 to its highly social online experience and regular updates. He noted that the game has sold over 225 million copies since its release in 2013 and continues to attract a large player base. These insights come ahead of the upcoming launch of Grand Theft Auto 6 in November 2026.
- ▪GTA 5 has sold more than 225 million copies since its release in 2013.
- ▪The game's online mode is frequently updated, enhancing its social experience.
- ▪Take-Two CEO anticipates that GTA 6 will generate billions in revenue upon its release.
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Gaming Grand Theft Auto CEO believes GTA 5 was so successful because it's a 'highly social' experience News By Dashiell Wood published 18 May 2026 Grand Theft Auto Online is also frequently updated When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Rockstar) Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive CEO Strauss Zelnick has discussed the success of Grand Theft Auto 5 in a new interviewHe attributed its endurance to its "highly social" online mode and frequent updatesThe comments come ahead of the release of Grand Theft Auto 6 in NovemberTake-Two…
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