Google’s new $100 AI Ultra plan just changed the AI race
Google has introduced a new $100-per-month AI Ultra subscription plan aimed at developers and advanced users. This plan offers enhanced features, including a 24/7 AI agent called Gemini Spark, which can manage tasks across the Google ecosystem. The move signifies Google's commitment to integrating AI into everyday workflows, marking a significant shift in the AI subscription market.
- ▪The AI Ultra plan includes 5X higher usage limits than the Pro plan.
- ▪Subscribers will have early access to the Gemini Spark AI agent.
- ▪The plan also offers 20TB of cloud storage and includes YouTube Premium.
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AI Google’s new $100 AI Ultra plan just changed the AI race News By Amanda Caswell published 19 May 2026 You get a lot more for less than half the price of the old plan When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Shutterstock) Jump to: AI Plus ($7.99/month) AI Pro ($20/month) AI Ultra ($200/month) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter At Google I/O 2026, the company unveiled a massive expansion of its AI subscription strategy — including a brand-new $100-per-month Google AI Ultra tier built for developers, creators and power users.With this new plan, Google is leaning hard into AGI or…
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