Google Wants Its AI to Be Your 'Fun' Personal Shopper
Google is enhancing its shopping experience by leveraging AI to create a more engaging and efficient personal shopping assistant. At the Google I/O conference, new features were introduced, including a Universal Cart that consolidates items from various merchants and an Agentic Payments Protocol for secure transactions. These innovations aim to make shopping enjoyable while delegating tedious tasks to AI.
- ▪Google's shopping graph tracks over 60 billion product listings.
- ▪The Universal Cart allows users to add items from different merchants into one digital cart.
- ▪Agentic Payments Protocol ensures secure transactions under user-defined constraints.
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Google has a massive, constantly refreshed "shopping graph" that tracks more than 60 billion product listings, and it wants to turn its AI on that giant catalog to help you find the right product for the right price.At its Google I/O annual developers conference Tuesday, the company revealed a handful of new features that aim to turn a typical Google search into a personal shopper experience driven by agentic AI. Suresh Ganapathy, Google's senior director of consumer shopping, told reporters ahead of I/O that he hopes the AI tools create shopping experiences that feel "fun and powerful and intelligent." Letting AI do the hard part of shoppingThe announcements at I/O focus on making agent-driven commerce seamless across discovery, purchase and post-purchase tasks."On the shopping side, I'm…
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