Google tests option to allow sites to opt out of appearing in AI search results
Google is testing a new feature that allows website owners to opt out of appearing in generative AI search results. This initiative aims to provide more control and insights for website owners as user preferences evolve. The company is also enhancing its AI tools to improve user satisfaction and engagement with search results.
- ▪Google is introducing a control in Search Console for website owners to manage their appearance in generative AI search features.
- ▪The new toggle allows sites to opt out of being included in AI Overviews and AI Mode, impacting traffic and impressions.
- ▪Google is actively engaging with publishers and regulators to ensure website owners have the necessary tools as user preferences change.
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Breadcrumb Products & Platforms Products Search New opportunities, control and insights for website owners { "reading_time": "[[read\u002Dtime]] min read" } Jun 03, 2026 · Share x.com Facebook LinkedIn Mail Copy link We’re introducing new tools to help website owners navigate AI in Search, including a new control in Search Console, performance insights and updated best practices. Mrinalini Loew General Manager, Google Search Ecosystem Share x.com Facebook LinkedIn Mail Copy link class ProgressiveImage { EVENTS = { TRANSITION_END: 'transitionend', }; CSS_CLASSES = { BLUR: 'uni-progressive-image--blur', NO_BLUR: 'uni-progressive-image--no-blur', }; init(el) { this.el = el; this._events(); this._upgradeImage(); } _upgradeImage() { // For gif format images we don't include data-srcset and…
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