Google officially announces that ads will be included in AI Mode search results
Google has announced the integration of AI-driven ads into its Search platform using its Gemini technology. These new ad formats aim to provide personalized product guidance and transparent explanations to enhance the shopping experience. Users will benefit from features like Conversational Discovery ads and AI-powered Shopping ads, designed to facilitate faster and more confident purchasing decisions.
- ▪Google is introducing new ad formats in Search that utilize AI technology from Gemini.
- ▪The new ads will provide personalized product guidance and transparent explanations to users.
- ▪Features like Conversational Discovery ads and AI-powered Shopping ads are designed to enhance the shopping experience.
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Google Ads A new generation of ads for the AI era of Search { "reading_time": "[[read\u002Dtime]] min read" } May 20, 2026 · Share x.com Facebook LinkedIn Mail Copy link Built with Gemini, we're testing new ad formats in Search and expanding our Direct Offers pilot to help brands connect with consumers. Read AI-generated summary General summary Google is integrating Gemini into Search to provide conversational, AI-driven ad experiences that offer product guidance and transparent explanations. You can now use new formats like Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads to connect with customers through real-time, personalized advice.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Google.
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