Google must let publishers opt out of AI Search features, rules UK
A UK regulatory ruling mandates that Google must allow publishers to opt out of AI Search features. This includes preventing their content from being used to fine-tune Google's AI models. The ruling aims to provide publishers with better control and negotiation power regarding their content.
- ▪The Competition and Markets Authority (CMA) has imposed new conduct rules on Google.
- ▪Publishers can now prevent their content from being used in AI features like AI Overviews.
- ▪Google will ensure proper attribution of publisher content in AI-generated search results.
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