Google Is Slopping Up Search and It Wants You to Talk to the Ads
Google is introducing new conversational advertisements that will appear in search results, allowing users to interact with ads. These ads, powered by the company's Gemini AI model, aim to provide tailored responses to user queries. While this may enhance ad targeting for businesses, consumers may simply experience an increase in advertisements.
- ▪Google announced new conversational advertisements at its Marketing Live event.
- ▪These ads will use the Gemini AI model to provide tailored responses to user queries.
- ▪Conversational Discovery ads and Highlighted Answers are currently being tested in the U.S.
Opening excerpt (first ~120 words) tap to expand
Worried that the ongoing embrace of artificial intelligence and the acceleration of late-stage capitalism will continue to leave people isolated from each other? Don’t worry, you can talk to ads now! According to a report from Search Engine Land, at this year’s Google Marketing Live event, the company announced a new generation of “conversational” advertisements that will soon start to populate search…
Excerpt limited to ~120 words for fair-use compliance. The full article is at Gizmodo.
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