GEO for e-commerce: how I optimized a product page to appear in ChatGPT, Gemini and Perplexity answers
The article discusses the importance of optimizing e-commerce product pages for visibility in AI-generated answers. It highlights a case study where a client's product page was not mentioned by popular AI engines despite good SEO rankings. The author outlines a step-by-step process to enhance AI visibility through Generative Engine Optimization (GEO).
- ▪Many consumers are now using AI engines like ChatGPT and Gemini instead of traditional search engines like Google.
- ▪The author's client had a product page that ranked well on Google but was not mentioned by any AI when queried about trail running shoes.
- ▪GEO focuses on optimizing content for AI engines, which requires different strategies compared to traditional SEO.
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try { if(localStorage) { let currentUser = localStorage.getItem('current_user'); if (currentUser) { currentUser = JSON.parse(currentUser); if (currentUser.id === 3605489) { document.getElementById('article-show-container').classList.add('current-user-is-article-author'); } } } } catch (e) { console.error(e); } Nicolas Dabene Posted on May 28 • Originally published at nicolas-dabene.fr GEO for e-commerce: how I optimized a product page to appear in ChatGPT, Gemini and Perplexity answers #geo #seo #ecommerce #chatgpt A step-by-step case study with before/after measurements Reading time: 20 minLast updated: February 2026 You invest time and money in SEO for your PrestaShop store. Your product pages rank well on Google.
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