Gen Z wants AI-proof jobs. The president of a 50-property hotel chain says hospitality is hiding in plain sight
As automation reshapes the job market, Gen Z is seeking careers that are less susceptible to AI. Kurt Alexander, president of Omni Hotels & Resorts, emphasizes the importance of attitude and service orientation in the hospitality industry. He believes that human skills will remain valuable, even as technology advances.
- ▪Kurt Alexander leads Omni Hotels & Resorts, which operates over 50 properties in North America.
- ▪He advocates for attitude-first hiring in hospitality, prioritizing service orientation over technical skills.
- ▪The hospitality sector is projected to add over 553,000 jobs from 2024 to 2034, according to the U.S. Bureau of Labor Statistics.
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As leaders like Elon Musk predict that work will be optional in a few years, more workers may soon find themselves lounging at the resorts of their choosing. But in the meantime, as the class of 2026 transitions from students to the newest members of the workforce, the hunt is on to find AI-proof career paths.Recommended Video One area likely to thrive regardless of the outcome: hospitality. And according to Kurt Alexander, president of Omni Hotels & Resorts—which operates over 50 properties across North America—landing a job in the field may be more accessible than it seems. The catch? You have to bring the right attitude. “We can teach you the hospitality business,” he told Fortune.
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