Gen Z isn’t nixing booze this summer — they’re just redefining how they’re drinking: survey shows
Gen Z is not abandoning alcohol this summer but is instead redefining their drinking habits. A recent survey indicates that they are more likely to drink intentionally and in moderation compared to older generations. The focus on emotional well-being and personal choice is driving this shift in behavior.
- ▪A survey found that 86% of respondents plan to drink during summer celebrations.
- ▪Gen Z leads the trend towards intentional drinking, with 64% indicating they drink more mindfully.
- ▪Moderation is prioritized over taste, with 35% citing it as the main factor influencing their drinking habits.
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Lifestyle Gen Z isn’t nixing booze this summer — they’re just redefining how they’re drinking: survey shows By Julia Sutherlin, SWNS Published May 21, 2026, 1:33 p.m. ET See more of our coverage in your search results. Add The New York Post on Google Originally Published by: Young Americans aren’t opting out of summer drinking — they’re redefining how they do it, according to new data. A recent survey of 2,000 21+ Americans who drink alcohol found that Gen Z respondents were the most likely to say they plan to consume alcohol when celebrating at summer events and socializing with friends this summer, but they also plan to take the most intentional and moderate approach when doing so.
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