Gay dating app Sniffies just got $100 million from Match Group
Match Group has invested $100 million for a minority stake in Sniffies, a gay cruising app with around three million monthly active users. The app will remain independently operated under founder and CEO Blake Gallagher. Match Group also has the option to acquire the remaining equity in the future. The investment aims to improve the app’s product, expand its network, and strengthen Trust and Safety measures.
- ▪Match Group invested $100 million for a minority stake in Sniffies, with an option to acquire the rest of the company later.
- ▪Sniffies will stay independently operated under its current leadership, according to CEO Blake Gallagher.
- ▪The app has approximately three million monthly active users and sees about 20 million messages sent daily.
- ▪Sniffies' iOS app launched last year but was briefly removed from the App Store.
- ▪The investment follows Match Group's acquisition of the lesbian-focused app HER about a year earlier.
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Home > Life > Sex, Dating & Relationships Gay dating app Sniffies just got $100 million from Match Group The app will remain independently-operated — for now. By Anna Iovine Anna Iovine Associate Editor, Features Anna Iovine is the associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on Bluesky. Read Full Bio on April 28, 2026 Share on Facebook Share on Twitter Share on Flipboard All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
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