Gas giants’ $11.2m ad blitz before government killed off windfall profit tax idea
The Australian energy industry significantly increased its advertising spending to combat a proposed windfall profit tax on gas exports. This campaign, which cost $11.2 million, was launched amid rising fuel prices and growing public support for the tax. Ultimately, the government decided against implementing the tax, despite the industry's efforts to highlight its economic contributions.
- ▪The energy industry increased its advertising spending by 48 percent compared to the previous year.
- ▪The proposed 25 percent tax on gas exports gained support due to rising fuel prices and cost-of-living issues.
- ▪The campaign was led by the Australian Energy Producers, representing major companies like Shell and BHP.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.