Gamification, memes lure young to sports wagering apps and prediction markets
Gamification and memes are increasingly attracting young audiences to sports wagering apps and prediction markets. Platforms like Kalshi and Polymarket are using social media to engage users with relatable content. This trend highlights a shift in how younger generations interact with betting and prediction markets.
- ▪Kalshi and Polymarket are two platforms utilizing social media to appeal to younger users.
- ▪Memes and gamification strategies are central to their marketing efforts.
- ▪The content shared often includes references that resonate with younger audiences.
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Gamification and memes lure young people to sports wagering apps and prediction markets 1 of 2 | A phone displays crypto prices on the Kalshi app on April 16, 2026, in Portland, Ore. (AP Photo/Jenny Kane, File) Read More 2 of 2 | The Polymarket prediction market website is displayed on a computer screen, Jan. 11, 2026, in New York. (AP Photo/Wyatte Grantham-Philips, File) Read More Gamification and memes lure young people to sports wagering apps and prediction markets 1 of 2 | A phone displays crypto prices on the Kalshi app on April 16, 2026, in Portland, Ore. (AP Photo/Jenny Kane, File) Read More 1 of 2 A phone displays crypto prices on the Kalshi app on April 16, 2026, in Portland, Ore.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at AP News.