From town hall to TikTok: The Sydney councils spending big on influencers
Sydney councils are increasingly utilizing influencers to promote various projects and events, moving away from traditional advertising methods. This shift has led to significant spending on influencer-led campaigns aimed at engaging audiences who are less responsive to conventional communication. The Inner West Council has notably redirected funds to focus on digital strategies involving social media personalities.
- ▪Sydney councils have spent hundreds of thousands of dollars on influencer campaigns over the past two financial years.
- ▪The Inner West Council redirected $85,000 from a tourism website to focus on influencer partnerships.
- ▪Influencers like radio personality Mitchell Coombs have been engaged to promote projects like the GreenWay cycling corridor.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.