From televisions to tech-forward kitchen appliances: Inside Hisense’s premium rebrand
Hisense is working to change its reputation from a budget brand to a premium appliance manufacturer. The company has launched the 'Choose Smarter' campaign in the U.K. to highlight its high-quality kitchen and laundry products. Hisense aims to compete with established brands by showcasing its advancements in these sectors.
- ▪Hisense is known primarily for its televisions but is expanding its presence in kitchen and laundry appliances.
- ▪The company aims to shift its image from being perceived as a budget brand to a premium one.
- ▪Hisense's largest growth areas are currently in cooking and laundry appliances, despite refrigeration being its core business.
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Home Home Appliances From televisions to tech-forward kitchen appliances: Inside Hisense’s premium rebrand Features By Camilla Sharman published 27 May 2026 Keeping upgrades affordable When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. (Image credit: Hisense) Copy link Facebook X Reddit Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter As a former real homes writer, I’ve spent a fair share of my career nosing around other people’s houses. It was a dream job, even if it did leave me with a permanent case of house envy.
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