From protein Weet-Bix to protein coffee, food makers are cashing in on Australians’ body dreams
The rise of protein-infused products in Australia reflects a growing consumer interest in health and fitness. Food manufacturers are capitalizing on this trend by adding protein to a wide variety of items, from snacks to beverages. As the market expands, consumers are faced with the challenge of discerning between genuinely beneficial protein sources and those that are merely marketed as such.
- ▪Protein is being added to a wide range of food products, including snacks and drinks.
- ▪The trend has been fueled by influencers and a growing body-conscious consumer base.
- ▪Retailers have significantly increased their offerings of protein products, with over 800 listed in major supermarkets.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at The Sydney Morning Herald.