From Dara to Ariane: Mapping Expedia’s 9-Year Transformation
Expedia has undergone significant transformation over the past nine years, shifting from a collection of consumer brands to a B2B infrastructure company. The company now generates 38% of its revenue from B2B, which is growing at a much faster rate than its consumer business. Recent acquisitions, including Tiqets and CarTrawler, highlight this strategic shift under the leadership of CEO Ariane Gorin.
- ▪Expedia has consolidated its portfolio into a unified platform over the past nine years.
- ▪B2B revenue now accounts for 38% of total revenue and is growing three times faster than the consumer segment.
- ▪Ariane Gorin, who previously led the B2B division, is now the CEO of Expedia.
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Online Travel From Dara to Ariane: Mapping Expedia’s 9-Year Transformation Rafat Ali May 20th, 2026 at 9:55 AM EDT Skift Take Expedia spent years consolidating a sprawling portfolio of consumer brands into a unified platform, and is now becoming a B2B infrastructure company that happens to run consumer brands. Summarize Story Share WhatsApp LinkedIn X Facebook Email Expedia is a fundamentally different company than the one Dara Khosrowshahi left behind when he departed for Uber in August 2017. Three CEOs, a pandemic, billions in cost cuts, a complete tech stack rebuild, and a strategic reorientation toward B2B infrastructure have reshaped what was once a sprawling collection of competing consumer brands into something that increasingly resembles a travel platform company.
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