Forget productivity: Here are 5 strategic shifts that drive real AI value

Innovation Home Innovation Artificial Intelligence Forget productivity: Here are 5 strategic shifts that drive real AI value Everyone talks about increasing productivity with AI tools. Here's how to deliver actual value. Written by Mark Samuels, Senior ContributorSenior Contributor May 1, 2026 at 2:00 a.m. PT Andriy Onufriyenko/ Moment via Getty ImagesFollow ZDNET: Add us as a preferred source on Google.ZDNET's key takeawaysMeasuring productivity means setting KPIs that show value.Working harder with AI doesn't always mean working better.Focus on strong partnerships that demonstrate clear benefits.Proving the value of AI is more challenging than it sounds.

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