Ferrari’s first EV is not for you
Ferrari has unveiled its first electric vehicle, the Luce, which has received significant backlash for its design. Despite impressive specifications, including 1,000 horsepower, the car's aesthetics have drawn comparisons to other vehicles and left many questioning its target audience. The Luce is priced around $650,000 and may be aimed at existing Ferrari owners or the growing electric vehicle market in China.
- ▪The Luce is Ferrari's first electric vehicle, revealed recently.
- ▪It boasts 1,000 horsepower and can accelerate to 60 mph in just over two seconds.
- ▪The car's design has been widely criticized, leading to a decline in Ferrari's stock price.
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Everyone seems to be mad about Ferrari’s first electric vehicle. Called Luce, and revealed on Monday, the design of the five-seater (gasp!) was led in large part by Jony Ive and the design firm he runs with Marc Newson, LoveFrom. While it ticks a lot of spec sheet boxes — it boasts 1,000 horsepower and the ability to hit 60 miles per hour in just over two seconds — it’s tracking to be the most mocked new vehicle since the Cybertruck. This widespread rejection of the wedge-shaped, Nissan-resembling car covers seemingly the whole spectrum, too, from the typical flimsy knee-jerk reactions, to the positively vitriolic. The company’s stock price is down, and even some of the most down-the-middle news outlets are admitting it in their own ways.
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