Ferrari is using IBM’s AI to create F1 superfans
IBM has partnered with Scuderia Ferrari to enhance fan engagement through advanced technology and AI. The collaboration aims to transform the Ferrari fan app, making it more interactive and personalized. This initiative reflects the growing intersection of technology and sports, particularly in Formula One.
- ▪IBM chose to partner with Formula One and Scuderia Ferrari to leverage advanced technology solutions.
- ▪The revamped Ferrari fan app will include features like AI-written race summaries and interactive games.
- ▪Since IBM's involvement, engagement on the Ferrari app has increased by 62% during race weekends.
Opening excerpt (first ~120 words) tap to expand
Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream celebrities. The tech-centric sport has also become a hot ticket for tech companies like AWS, Oracle, and Anthropic, which partner with teams for sponsorship visibility and to provide data analytics and AI tools that can deliver a competitive edge. So when IBM went looking for its next major sports partnership, it’s no wonder the company picked F1 and one of its most iconic teams, Scuderia Ferrari HP.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
Discussion
0 commentsMore from TechCrunch
