Female viewership of the Stanley Cup Playoffs enjoys a bump in the States
The Stanley Cup playoffs have seen a significant increase in female viewership in the U.S., with reports indicating a 66% rise from TNT Sports and a 106% increase from ESPN. This growth is attributed to various factors, including successful tournaments, Olympic performances, and engaging media content. The NHL is actively working to attract and retain new fans, particularly women, through innovative broadcasting and social media strategies.
- ▪The NHL's Stanley Cup playoffs are experiencing record viewership, averaging 1.4 million viewers, up 63% from last year.
- ▪Female viewership has surged, with a reported increase of 66% from TNT Sports and 106% from ESPN.
- ▪Factors contributing to this growth include the success of the 4 Nations Face-Off tournament and Olympic gold medals for U.S. teams.
Opening excerpt (first ~120 words) tap to expand
Open this photo in gallery:Vegas Golden Knights defenceman Kaedan Korczak (6) celebrates after winning Game 4 of the Western Conference final against the Colorado Avalanche on Tuesday in Las Vegas.John Locher/The Associated PressShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountThe first two rounds of the NHL’s Stanley Cup playoffs are the most-watched in the U.S. in league history.Women are the primary driver of that growth.TNT Sports reported female viewership is up 66 per cent and ESPN reported a 106 per cent increase, with plenty of that audience coming from 18-to-34-year-olds tuning in to hockey at its most exciting time of year. “We see the numbers up everywhere,” ESPN VP of production Linda Schulz said.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.
Discussion
0 commentsMore from The Globe and Mail
