Federer-backed On brand is finally catching on with clever French Open social media promo
The Roger Federer-backed brand On is gaining attention with a new social media promotion for the French Open. Featuring ambassadors like Iga Swiatek and Ben Shelton, the campaign showcases the brand's tennis apparel in a creative setting. However, concerns arise as Shelton's contract is set to expire, potentially impacting the brand's visibility in the sport.
- ▪On is a Swiss performance brand backed by Roger Federer.
- ▪The brand has struggled with marketing at major tennis events.
- ▪Its new social media promo features top players like Iga Swiatek and Ben Shelton.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Yahoo Sports.