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Fast-fashion giant Shein to buy eco-friendly retailer Everlane

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Coverage diverges in how the acquisition is framed. The New York Times and The Guardian emphasize the contrast between Shein's fast-fashion model and Everlane's sustainability commitments, with The Guardian highlighting Everlane's pledge…
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Fast-fashion giant Shein to buy eco-friendly retailer Everlane
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Shein has announced its acquisition of the eco-friendly apparel brand Everlane, which will continue to operate independently. Everlane's CEO emphasized that the brand will maintain its sustainability commitments while expanding globally. The deal, valued at approximately $100 million, aims to enhance Shein's image and create cross-selling opportunities.

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The Globe and Mail
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Open this photo in gallery:A customer leaves a Shein pop-up store in Dijon in June, 2025. U.S. apparel brand Everlane said on Friday it had reached an agreement to be acquired by the retail giant.ARNAUD FINISTRE/AFP/Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountU.S. apparel brand Everlane said on Friday it had reached an agreement to be acquired by online retailer Shein, giving the fast-fashion company ownership of a brand known for sustainability and supply-chain transparency.Everlane will remain independent, its CEO Alfred Chang said in a statement, adding that the brand will hold its sustainability commitments while expanding to a global reach through the deal.Shein has long admired Everlane and plans to use the brand to enhance its own…

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