Fast-fashion giant Shein to buy eco-friendly retailer Everlane
Shein has announced its acquisition of the eco-friendly apparel brand Everlane, which will continue to operate independently. Everlane's CEO emphasized that the brand will maintain its sustainability commitments while expanding globally. The deal, valued at approximately $100 million, aims to enhance Shein's image and create cross-selling opportunities.
- ▪Shein has reached an agreement to acquire Everlane, a brand known for sustainability.
- ▪Everlane will remain independent and uphold its sustainability commitments.
- ▪The acquisition is valued at about $100 million and aims to enhance Shein's brand image.
Opening excerpt (first ~120 words) tap to expand
Open this photo in gallery:A customer leaves a Shein pop-up store in Dijon in June, 2025. U.S. apparel brand Everlane said on Friday it had reached an agreement to be acquired by the retail giant.ARNAUD FINISTRE/AFP/Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountU.S. apparel brand Everlane said on Friday it had reached an agreement to be acquired by online retailer Shein, giving the fast-fashion company ownership of a brand known for sustainability and supply-chain transparency.Everlane will remain independent, its CEO Alfred Chang said in a statement, adding that the brand will hold its sustainability commitments while expanding to a global reach through the deal.Shein has long admired Everlane and plans to use the brand to enhance its own…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Globe and Mail.