Far Far West publisher says "We don't work with partners that are relying on generative AI"
Fireshine Games has announced that it will not collaborate with developers who rely on generative AI art. CEO Brian Foote emphasized that while some AI development tools are acceptable, generative AI in core game creation is a firm red line for the company. This stance aligns with similar views expressed by other industry leaders regarding the use of AI in game development.
- ▪Fireshine Games will not work with developers using generative AI art.
- ▪CEO Brian Foote stated that generative AI in core game creation is a red line for the company.
- ▪The western-themed co-op shooter Far Far West has sold over one million copies in its first two weeks on Steam.
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Home News Far Far West Far Far West publisher says "We don't work with partners that are relying on generative AI" Fireshine Games CEO Brian Foote warns that generative AI assets are a "red line" Image credit: Evil Raptor/Fireshine Games <img alt="Lewis Packwood avatar" src="https://assetsio.gnwcdn.com/Lewis-headshot.jpg?width=2048&height=2048&fit=bounds&quality=85&format=jpg&auto=webp" style="aspect-ratio: 1" width="622" height="622" > News by Lewis Packwood Features Editor Published on May 19, 2026 Fireshine Games, the publisher behind Steam hit Far Far West, has said it won't work with developers that use generative AI art.
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