Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
Expedia CEO Ariane Gorin discussed the company's evolving approach to AI chatbots, particularly their trip-planning tool, Roamie. She noted that while the initial vision was for an end-to-end solution, the practicality of such a system is currently limited. Gorin emphasized the challenges companies face in integrating multiple AI agents to create a seamless user experience.
- ▪Expedia introduced its AI trip-planning chatbot Roamie two years ago.
- ▪Ariane Gorin stated that the company's AI strategy has changed since Roamie's launch.
- ▪Gorin believes that an end-to-end AI chatbot isn't practical at this time.
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Online Travel Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots Dennis Schaal May 19th, 2026 at 5:31 PM EDT Photo Credit: Ariane Gorin at Skift Global Forum Skift Skift Take Roamie became a victim of test-and learn. Expedia found that a chatbot that's an end-to end solution isn't practical for now — but it might be in the future. play_circle_filled Listen to Story Summarize Story Share WhatsApp LinkedIn X Facebook Email How do Expedia's AI tools assist travelers at different stages of the trip planning process? Why does Expedia believe that an end-to-end AI chatbot isn't practical at this time? What challenges do companies face in integrating multiple AI agents into a seamless user experience? Select a question above or ask something else Expedia introduced its AI…
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