Executive Turntable: The Beatles’ Apple Corps Ltd. Reveals New Leadership Team; NITO Unveils New Board
Apple Corps Ltd., the company overseeing The Beatles' creative and business interests, has announced a new leadership team with several executive appointments and promotions. Key hires include Tom Greene as chief executive and Lux Paterson as chief strategy and marketing officer, bringing experience from Warner Bros Discovery and other major entertainment ventures. The changes are effective immediately and aim to support Apple Corps' future ambitions in cultural innovation and visitor experiences.
- ▪Tom Greene was named chief executive of Apple Corps Ltd. in September 2025.
- ▪Lux Paterson joined as chief strategy and marketing officer, previously leading growth strategy at Warner Bros Discovery.
- ▪Jonathan Sands is now leading retail and experiences, with prior experience in Star Wars The Exhibition and Platform 9 ¾ retail.
- ▪Jemma Hill has been appointed chief finance and operating officer, coming from The Blair Partnership.
- ▪Cathy Hawkes was promoted to chief of staff after three decades at Apple Corps.
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