Everyone is blaming AI for the death of ‘craft.’ Take a good look in the mirror
The article discusses the decline of craft in various industries, attributing it to societal choices rather than solely to AI. It emphasizes that the human element and the artistry behind products are essential for creating meaningful connections with customers. The author argues that while the current landscape is dominated by low-quality, optimized products, there is an opportunity for brands to embrace craft and enhance customer loyalty.
- ▪The decline of craft is attributed to societal choices rather than just AI.
- ▪Human interactions and storytelling are vital components of craft that are often overlooked.
- ▪Brands have the opportunity to reclaim craft and enhance customer loyalty by focusing on quality and creativity.
Opening excerpt (first ~120 words) tap to expand
Everyone is blaming AI for the death of craft. The music is generic. The clothes fall apart. The furniture is disposable. And somewhere in Silicon Valley, the algorithms did it. Except they didn’t — not alone, anyway. Take a good look in the mirror. Recommended Video We chose speed over quality. We rewarded the cheapest option. We clicked past the handmade listing to buy the one that arrived tomorrow. We optimized everything, including the soul out of our brands. AI didn’t kill craft. We let it die — and then handed AI the shovel. As someone who is about to replace my “high-end” dishwasher for the third time in ten years, this issue has never felt more personal.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Fortune.
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