Everyone Is a Media Company Now. Most Just Don't Know It Yet
The article discusses how the lines between software and media companies are increasingly blurring as businesses recognize the importance of content and audience engagement. It highlights the shift in focus from product defensibility to capturing attention and building personal brands. Founders are encouraged to create authentic content consistently to establish their presence in a crowded market.
- ▪Venture firms like a16z are treating content as a core part of their business.
- ▪The defensibility of software products is diminishing as AI makes them easier to create.
- ▪Building a personal brand is becoming essential for founders to stand out in a competitive landscape.
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Brand Everyone Is a Media Company Now. Most Just Don't Know It Yet. Bernhard Hauser 16 May 2026 · 8 min read Read by Bernhard Hauser (not AI)0:00/251.2196251×a16z, one of the most renowned venture firms in the world, has its own content division. They produce podcasts, write essays, hire editors and run newsletters. They treat content as a core part of their business, not a side project.That is not an accident.For a long time, the moat of a software business was mostly the product. Build something hard, defend it with network effects or speed of execution, and you owned a market for years, but AI is changing this equation as we speak.Most software products are becoming cheap to build, while distribution channels are getting more crowded every quarter.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Growing Ventures.
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