Everlane Founder Michael Preysman Weighs in on the Shein Sale—and Reveals His New Project
Michael Preysman, founder of Everlane, expressed disappointment over the brand's acquisition by Shein, a company known for its fast-fashion practices. He reflected on Everlane's journey from promoting transparency and sustainability to struggling during the pandemic. Preysman is now focusing on a new project, an electrolyte brand called Drink Magna, while acknowledging the mixed reactions to the acquisition from former customers.
- ▪Everlane was acquired by Shein, leading to shock among customers who valued its commitment to transparency.
- ▪The brand struggled during the COVID-19 pandemic, resulting in leadership changes and financial difficulties.
- ▪Michael Preysman has transitioned to working on a new electrolyte brand called Drink Magna.
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FashionEverlane Founder Michael Preysman Weighs in on the Shein Sale—and Reveals His New ProjectBy Michael Preysman as told to Alyssa Hardy May 26, 2026Christopher Polk/Getty ImagesSave StorySave this storySave StorySave this storyOn May 17, rumors broke that Shein had acquired Everlane. If it wasn’t officially confirmed three days later, it would read as satire: a brand that became popular for its commitments to radical transparency and sustainability is now under the umbrella of a brand known for its opaque practices and mass production. While the news was a shock to many customers who felt they had an accessible brand they could trust, the sale didn’t happen in a vacuum.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Vogue.
