Everlane Founder Michael Preysman To Launch New Brand
Michael Preysman, the co-founder of Everlane, has announced the launch of a new brand following Everlane's recent sale to Shein. Preysman aims to create a company that upholds the values of sustainability and transparency, free from venture capital and private equity influence. He has already started a waitlist for the new brand, which reflects his commitment to the principles that guided Everlane.
- ▪Everlane was sold to Shein, prompting outrage among customers and sustainability advocates.
- ▪Michael Preysman plans to launch a new brand that maintains the core values of sustainability and transparency.
- ▪The new brand will operate without venture capital or private equity ownership.
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BusinessRetailEverlane Founder Michael Preysman To Launch New BrandBySharon Edelson,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping.Follow AuthorMay 26, 2026, 06:19pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Everlane was sold to Shein last week. The former founder is launching his own brand in response.
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