EV Pixie Dust Effect: Ferrari Unaware of Woke Jaguar Commercial
The article discusses how Jaguar's attempt to rebrand itself with a new advertising firm has failed, leading to a significant decline in sales. Jaguar's sales have collapsed to the low 60,000-unit range by 2022, representing a drop of roughly 67% from the brand’s high-water mark. The company's failure to adapt to the growing SUV crowd and its slowness to cater to the electric vehicle market have contributed to its decline.
- ▪Jaguar's sales have declined significantly, with a 67% drop from its peak in 2018.
- ▪The company's failure to launch a midsize SUV has hurt its sales in key markets like the US and China.
- ▪Jaguar's attempt to rebrand itself with a new advertising firm has been unsuccessful.
Opening excerpt (first ~120 words) tap to expand
EV Pixie Dust Effect: Ferrari Unaware of Woke Jaguar Commercial Beege Welborn 8:40 PM | May 27, 2026 AP Photo/Thibault Camus I have often wondered in this day and age what cars cause the younger kids to drool and writhe in jealousy. It's so easy to rattle off a couple of the ones many of us grew up with, exotic and mostly unattainable as they were, but featured in so many of the films from the 60s on through, I guess, the 90s. Advertisement googletag.cmd.push(function () { googletag.display("div-gpt-300x250_4"); //googletag.pubads().refresh([gptAdSlot["div-gpt-300x250_4"]]) }); Dream cars.Aston Martin, of course.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at HotAir.
