DuckDuckGo Installs Increased 30% Amid Backlash to Google AI Search
DuckDuckGo experienced a significant increase in app installs, rising by 30% amid growing frustration with Google's new AI search features. Users have expressed dissatisfaction with Google's shift away from traditional search results, leading many to seek alternatives like DuckDuckGo. The surge in installs suggests a potential shift in user preferences, although it remains to be seen if this trend will continue long-term.
- ▪DuckDuckGo saw a peak increase of 30.5% in app installs following Google's announcement of its AI search changes.
- ▪The growth in DuckDuckGo installs was particularly pronounced on iOS, with a peak increase of 69.9%.
- ▪Users are increasingly seeking an AI-free search experience, as evidenced by the growth of DuckDuckGo's noai.duckduckgo.com page.
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