Drag queen Pattie Gonia asks apparel company Patagonia to drop trademark infringement lawsuit
Drag queen Pattie Gonia has requested that Patagonia drop its trademark infringement lawsuit against her. She argues that the lawsuit threatens her identity and activism, claiming it is an attempt by the corporation to erase her name. Patagonia maintains that the lawsuit is necessary to protect its trademark and has attempted to resolve the issue outside of court.
- ▪Pattie Gonia, whose real name is Wyn Wiley, is facing a trademark infringement lawsuit filed by Patagonia.
- ▪The lawsuit alleges that Gonia has moved from activism to a commercial enterprise with her trademark application.
- ▪Gonia claims the lawsuit could erase her identity and threatens her advocacy work.
- ▪Patagonia asserts that it is trying to protect its trademark while allowing Gonia to continue her work.
- ▪Gonia has raised over $3.7 million for environmental causes through her brand.
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U.S. newsDrag queen Pattie Gonia asks apparel company Patagonia to drop trademark infringement lawsuit“This is not a brand conflict,” Pattie Gonia said in a statement. “This is a corporation trying to erase an activist.”Listen to this article with a free account00:0000:00Drag queen and environmentalist Pattie Gonia in Telluride, Colo., in 2024. Sarah Silbiger / The Washington Post via Getty Images fileShareAdd NBC News to GoogleMay 29, 2026, 1:01 PM EDTBy Minyvonne BurkeDrag queen and environmentalist Pattie Gonia asked the outdoor apparel company Patagonia to drop its trademark infringement lawsuit, saying it could lead to the erasure of the activist’s name and advocacy.
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