Dr. Bronner's
Dr. Bronner's relinquished its B Corp certification, criticizing the label as susceptible to greenwashing, despite having been a top scorer globally. In response, B Lab updated its standards with stricter requirements, including third-party audits, effective in January 2026. Dr. Bronner's did not rejoin but instead co-founded The Purpose Pledge, a new initiative promoting ethical business practices, which launched with 16 companies.
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Dr. Bronner's dropped its B Corp certification last year, arguing that the widely recognized seal used by some 10,000 companies had become yet another “greenwashing and purpose-washing” tool for multinational corporations. The family-owned soap brand was one of B Corp's highest-ever scorers—ranking first in the world in 2015 and 2022—so its announcement carried a lot of weight. A few months later, B Lab, the nonprofit behind the certification, overhauled and strengthened its standards, introducing third-party auditing requirements, among other new, more stringent rules that came into effect in January 2026.
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