Don Jr.’s 'The Apprentice' Could Help Brand Trump Keep Up With Kardashians

...By Newsweek EditorsShareNewsweek is a Trust Project memberSee more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.Donald Trump's brand has always been a strangely efficient machine: part celebrity, part ideology, part storefront.It throws off cash when the spotlight is hottest—through merch drops, licensing, "official" products, and crypto-adjacent ventures—then sputters when attention moves elsewhere.The central question hanging over the entire enterprise is simple but unforgiving: what happens when the presidency ends and the daily oxygen supply disappears?That is why a Wall Street Journal report that Amazon executives have internally discussed rebooting The Apprentice—with the president's eldest son Donald Trump…

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