Disney Already Facing Lawsuit Over Controversial Facial Scanning at Theme Parks
Disney is facing a $5 million class action lawsuit over its newly implemented facial scanning technology at theme parks. The lawsuit claims that the company violated privacy and consumer protection laws by not obtaining adequate consent from visitors. Concerns have been raised about how Disney handles the biometric data collected through this technology.
- ▪The lawsuit was filed in a US District Court in New York on behalf of Summer Christine Duffield.
- ▪Disney's facial scanning technology has been in use since late April and is designed to speed up reentry for visitors.
- ▪The company claims that the numeric data from facial scans is deleted within 30 days, except in cases of fraud.
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It's only been a few weeks since The Walt Disney Company began deploying facial scanning at the gates of Disneyland and other California parks, but the technology is already the subject of a $5 million proposed class action lawsuit filed against the company in a US District Court in New York.The federal complaint, filed on behalf of Summer Christine Duffield, says she visited two Disney parks -- Disneyland and Disney California Adventure Park -- earlier this month and that her face was scanned "without adequate consent." The lawsuit accuses Disney of violating privacy, competition and consumer‑protection laws by failing to sufficiently disclose its use of the technology and the data collected.A Disney representative didn't immediately respond to a request for comment.
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