Delhi ban, ₹29,96,00,00,000 payout: Absolut vodka maker punished in mega cases
Pernod Ricard, the maker of Absolut vodka, has faced a ban on its products in Delhi since 2023 due to ongoing legal issues related to a liquor policy investigation. The Delhi high court recently rejected the company's plea to resume sales in the city, where it previously accounted for about five percent of its Indian sales. Additionally, Pernod is embroiled in a tax dispute, facing a demand for approximately ₹2,996 crore in back taxes due to allegations of undervaluing its Scotch whisky imports.
- ▪Pernod Ricard's brands have been unavailable in Delhi since 2023 due to a liquor policy investigation.
- ▪The Delhi high court rejected Pernod's plea to sell its products in the city.
- ▪The company faces a demand for ₹2,996 crore in back taxes for allegedly undervaluing its Scotch whisky imports.
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Delhi ban, ₹29,96,00,00,000 payout: Absolut vodka maker punished in mega casesPernod Ricard's brands, including Absolut vodka, have been unavailable in Delhi since 2023 as the company remains embroiled in the 2021 liquor policy case.Updated on: May 29, 2026 11:56 AM ISTEdited by Nayanika SenguptaShare viaCopy link Absolut Vodka lovers in Delhi are unlikely to get their hands on their favourite liquor bottle anytime soon, with the high court rejecting the plea of its maker — French giant Pernod Ricard — seeking permission to sell its products in the city on Friday.Bottles of Absolut vodka, produced by Pernod Ricard, are displayed at a wine shop in Gurugram, Haryana (REUTERS)Pernod Ricard's brands, including Absolut vodka and Chivas Regal, have been unavailable in Delhi since 2023 as the…
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